what exactly do you do?"
- "Well, we make your website work like it should. And it should bring you more sales"
In short, we help you avoid customer confusion by clearly presenting your unique business online so that customers will buy.
We've worked with all sorts of companies ranging from startups who struggle finding their "image" or "sales pitch", to large corporations who are running million dollar businesses... In addition to everyone in-between.
We are a team of professionals who can accomplish a variety of your online goals. Specifically, we tackle the strategic design of your website and personalize your Branding. We have a unique approach called the AM Framework that reveals what we need to change in your current approach, and how we can improve in order to attract customers.
How it all started...
My name is Caleb Arkie. Over the years, my clients have always enjoyed working with me and what I can provide as a professional: Strategic Design. As odd as it may seem, I actually have a passion for it. Call me a nerd, but I love to see results after solving problems.
"I actually really suck at this..."
Or so I had said to myself, several years ago... Let's back up real quick.
When I started my business, I wanted to be a designer. I liked designing cool stuff. But I quickly realized that not everyone needed cool designs. I struggled with trying to find my "niche", but I set out to find a focus within my industry.
After building my first website, I began to realize how hard it was to convey a message. Even though it was simple in concept. Why is it so hard to put a business into words? Why is it so hard to sell when I know that it can help them?
After reading books on top of books, listening to hours of marketing podcasts, and attending coaching conferences, I finally understood why we all struggle with this. Ready for it? We know too much.
Here's what I mean... we know so much about our product or service, that we could talk about it until we're blue in the face. We love talking about the how, what, why, where, when, opportunities, perks, facts and everything in between. But what I've learned is that, at the end of the day, the customer doesn't really care...
They don't care about why yours is better or how fast you can deliver. They only care about are a few things... They ask themselves at least one of these questions:
1. Can this help me achieve the results I'm looking for?
2. How will this help me survive and thrive?
3. How does this serve the greater good?
Ah-ha! You see, we get so wrapped up in non-sense, that we drown out the raw truth of what our product or service can actually provide. We'll end up writing 3 paragraphs when, in some cases, all the potential customer needs is 1 powerful statement to close the sale.
When we clarify the message of our business, and we truly understand what result our customer wants, we are able speak into them--not at them! When we eliminate the noise, we make music, and music is what people want to hear.
So that's how it all started. Once I really began to understand all this, it transformed the way that I designed websites... and I'll just say that difference it makes is outstanding! DO YOU want to clarify your message? Let's start today.
A little more about Caleb
Caleb has always been one to have a fascination for the arts. Throughout college, Caleb pursued design and multiple aspects of the profession. He relocated from Northern California to the Portland area where he worked as a full-time graphic designer and marketing assistant. He now lives in Southern Oregon operating as a freelance designer and specializing in WordPress and the Adobe Creative Suite.
Caleb is passionate about supporting the community, and giving back to organizations that serve orphans and widows throughout the world. When he’s not in front of the computer working away, Caleb loves singing and playing his guitar, getting outside and hiking in the great outdoors.